Whatever Froots your loops
I helped Froot Loops establish partnerships with Neff, Timbuk2, and State Bicycles to create gear inspired by the colors and spirit of Froot Loops. From an 80-in-1 pair of Toucan Sam Sunglasses designed by Neff, to a customizable colorful State Bicycle, we placed Froot Loops at the center of pop culture by partnering with the creative minds from highly influential designers, bringing to life “Whatever Froots Your Loops” in three distinct and customizable ways -- all inspired by the delicious, colorful, frooty cereal.
My Role: For each partnership, I collaborated with the makers on the product design, directed product photo shoots, helped shoot and edit commercial and documentary video content, and designed social content to help bring our colorful campaign to life.
Awards: 2018 Chicago Advertising Federation Awards–Best of Sales & Marketing Gold Medal