Hologic: Yes Means Test
Young adults are more open than any other generation when it comes to sex and sexuality. So why is there still a stigma around STD testing? Hologic set out to change the tone of the conversation, replacing shame and embarrassment with confidence and empowerment, and ultimately proving that Testing for STDs is NBD.
My Role: I created the look & feel of the campaign, and oversaw the execution of other campaign elements across web design, social content, a food truck stunt/production.